Skin Lightening Products and use in Delhi by Simon de Trey-White
28th June 2015, New Delhi, India. Advertisements from family's offering brides, from the Hindustan Times Matrimonial pages, in New Delhi, India on the 28th June 2015
There is a multi-million dollar industry in India in various skin whitening products and services. India's obsession with fair skin is well documented: in 1978, Unilever launched Fair & Lovely cream, which has subsequently spawned numerous whitening face cleansers, shower gels and even vaginal washes that claim to lighten the surrounding skin. In 2010, India's whitening-cream market was worth $432m, according to a report by market researchers ACNielsen, and was growing at 18% per year. Last year, Indians reportedly consumed 233 tonnes of skin-whitening products, spending more money on them than on Coca-Cola.
PHOTOGRAPH BY AND COPYRIGHT OF SIMON DE TREY-WHITE
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